
Friendly Soap, an enterprise using ancient methods to create no-waste, biodegradable and free-from soap products, first secured the Fair Tax Mark three years ago. We spoke to Tony Beddows, who leads Friendly Soap’s marketing, about their accreditation and what motivates them to get the Fair Tax Mark each year. In what ways has the Fair Tax Mark affected customer perception of Friendly Soap? At Friendly Soap we believe that a truly ethical business will have nothing to hide. From proudly displaying product ingredients, to publishing our financial data, full disclosure and transparency is something that we’ve always embraced. How did you…