ROO boosts ethical credentials by securing Fair Tax Mark

August 26, 2021 |

Essex-based ROO has today secured its first Fair Tax Mark certification, and joins the growing movement of responsible businesses who are proud to ‘say what they pay with pride’.

Alasdair Hood, Director, ROO

ROO, the trading name of Coffee Carter Ltd, which also includes Bagel Baby, is a husband and wife-run business selling takeaway coffee and food from a standing van.

The Fair Tax Mark is an independent certification, which recognises organisations that demonstrate they are paying the right amount of corporation tax in the right place, at the right time. More than 65 businesses have now been certified. These include national brands such as Timpson, Lush, and Richer Sounds, FTSE listed companies including SSE and Marshalls Plc., as well as co-operatives, family businesses and social enterprises.

Alasdair Hood, Director, said: “We are thrilled to be awarded the Fair Tax Mark! This is a key stepping stone for us towards being recognised for our environmental and ethical approach to the coffee business. The Fair Tax Mark shows that people can be sure of our fair and ethical tax payments.”

Graham Drummond, Head of Communications, Fair Tax Foundation, said: “One of the brilliant things about the Fair Tax Mark is that businesses of all sizes can secure it. ROO is an independent family business passionate about serving locally roasted coffee, and we love that. ROO is a Climate Positive Workforce and Living Wage Employer, and now they can add the Fair Tax Mark to their other ethical commitments.”

Polling* commissioned by the Fair Tax Foundation from ICM has recently found that two thirds of the public would rather shop with (66%) or work for (68%) a business that can prove it is paying its fair share of tax. Over three quarters (77%) of the public believe that all companies, whatever their size, should have to publicly disclose the taxes they do or don’t pay in the UK.

* 2021 ICM Omnibus: a nationally representative omnibus survey of c.2,000 adults across GB between 15th and 17th May 2021.