Wolf&Player is first creative agency to secure Fair Tax Mark

Wolf&PlayerChris Wolf sitting at desk with plant in the foreground, Lucy Player in the background has today secured its first Fair Tax Mark accreditation, and joins the growing movement of responsible businesses that have achieved the gold standard of responsible tax conduct.

Wolf&Player is a creative agency using the power of design to make a positive difference in the world. They work with their clients helping them better reach their audience with “projects that advocate, innovate and transform”.

We are delighted to welcome Wolf&Player on board as the first creative agency to secure the Fair Tax Mark accreditation. As part of the accreditation process, Wolf&Player has published a Fair Tax Mark Statement, which publicly commits them to shun artificial or aggressive tax avoidance. The public statement also provides a numerical current tax reconciliation with accompanying user-friendly narratives that explain any tax adjustments that have occurred over the recent years”– said Jaime Boswell, our Head of Accreditations.

Chris Wolf and Lucy Player talking in front of whiteboardWe talked to Chris Wolf, one of the co-founders of Wolf&Player, about their accreditation.

Why is responsible tax conduct important to you?

“As a company whose mission is to help bring about a more ethical and sustainable world, responsible tax conduct is very important to us.

“Businesses of all types must recognise their place within and dependence on thriving societal and environmental systems. It is more important than ever to ensure commercial operations do not simply take from these systems but contribute to the creation of net positive outcomes.

“We see the paying of your fair share of tax within the markets you operate as a key component of that positive contribution.”

How did you find the process of getting accredited with the Mark?

“The process was easy and efficient with minimal effort or business disruption required.”

How do you think the accreditation will impact client perception?

“We hope our clients will view this as further reinforcement of our ongoing dedication to our purposeful mission. That we are walking our own talk and delivering on both our social and environmental commitments.”


The Fair Tax Mark accreditation scheme seeks to encourage and recognise businesses that pay the right amount of corporate income tax at the right time and in the right place.

Businesses carrying the Fair Tax Mark include brands such as Timpson, Lush, and Richer Sounds, FTSE listed companies including SSE and Marshalls Plc., as well as co-operatives, family businesses and social enterprises.

Find out how your business can get accredited.